Soy Hill Candle Co.

A UX case study built in Adobe XD for Malvika Singh, a freelance client, centered on a mobile app for ordering candles and candle subscription boxes online. Running May–September 2021, the brief called for a hassle-free path from browsing to doorstep delivery. The process covered product strategy, user research and competitor analysis, personas and user stories, information architecture, wireframes and prototypes, and usability testing.